Engagify Case Study Micron zero to hero

MAY 2020 Micron WHO ARE THEY? As the leader in innovative memory solutions, Micron delivers technology that is transforming how the world uses information. For nearly 40 years, Micron has been 5x instrumental to the world’s most significant technology advancements, delivering optimal memory and storage systems for a broad range of applications. Custom Presentations 5 times a day PROBLEM SOLUTION Despite having what they thought was Engagify provided a good booth set-up, demos and attractions, three-prong approach: traffic to the Micron booth at VM World 2016 was disappointing. The investment • Specialized booth training for in having a presence at the trade show Micron employees was not justified by the number of leads Training for booth staff acquired at the show. • A customized Infotainment presentation delivered 5x/day Booth staff were unable to generate adequate enthusiasm and excitement to • Engagement Specialists to scan draw people, and became additionally all attendees who witnessed the unmotivated by lack of traffic to the booth. presentations 100% Increase in qualified leads “...what sets Engagify apart... they offer a complete package.” Matt Wokas 4x more traffic Strategic Marketing Manager at trade show Micron Read more at: Engagify.ai [email protected]